M.A. Media and Communication

M.A. Media and Communication

Quick facts
ProgrammeMedia and Communication
Degree awardedMaster of Arts (M.A.)
Duration4 semesters
Starts inApril (summer semester)
and October (winter semester)
Language of instructionGerman

About the programme

The Master's programme in Media and Communication combines practical journalism and communication theory, giving you the ideal preparation for your future career, be it in academia or in journalism. Building on your undergraduate degree, you will gain advanced knowledge and skills in selected areas of focus and in the interdisciplinary extension modules.

You will also gain a broad grounding in social science, as the programme's core modules include Communication Studies, Media Studies, Media Informatics and Media Education. This Master's degree builds on the profile of the Bachelor of Arts in Media and Communication Studies, which was voted one of the best Media Studies programmes in Germany in the 2011 CHE ranking and has received the Seal of Quality of the German Foundation for the Accreditation of Study Programmes.


  • Bavaria's first cross-media editorial room with a state-of-the-art newsroom
  • The Centre for Media and Communications is the first of its kind among German universities
  • Additional cross-media-related courses taught by expert professional instructors
  • Close co-operation with visiting lecturers
  • Plenty of opportunities to get involved in one of the campus media student groups (TV, radio, web and print)
  • An annual Journalism Summer School for highly motivated students
  • The Institute of Interdisciplinary Media Science (IFIM) provides the interdisciplinary backup for all areas of teaching and research
  • Excellent internship opportunities owing to the close relationships with regional, national and international media organisations
  • Study at one of Germany's most beautiful campus universities (2009 Unicum survey)

Career prospects

Our cross-media editorial room prepares you for the world of journalism using state-of-the-art media. The degree programme gives graduates access to a wide range of occupations due to the inclusion of job-relevant seminars and research projects. Potential areas of employment for graduates of this degree programme are in journalism; public relations and media consulting; social media management; marketing; media education and training; customer relationship management; knowledge management; and information research. This degree also opens the doors to a career in academia. Potential employers include media outlets, advertising and PR agencies, education institutions and the public sector.

Programme syllabus

The Master of Arts in Media and Communication allows you to consolidate the skills and knowledge gained in your previous undergraduate programme, and to combine this with Communication Studies theory and methodology. Inter-disciplinarity is an important facet of this degree programme, and you will learn to connect this knowledge with Media Studies, Media Informatics and Media Education in incremental modules. This will help you shape your future professional profile in hands-on courses. The dissertation, which is part of the degree programme, gives you the opportunity to independently carry out a research project and set another thematic focus on your profile.

Module catalogue (German) and programme structure (German)

Academic entry requirements

You should have a first university degree in a subject related to communication and media studies or in one of the following subjects: media studies, media education, media computer science, information and communication technology, or a similar subject.

As part of the degree programme for your first university degree, you should have earned 30 ECTS credits each in at least two of the following subject areas, depending on whether you wish to choose subjects from module group B or module group C:

a) For media pedagogy/media didactics: at least 30 ECTS credits in media pedagogy research, media pedagogy, media education, aesthetic education, media didactics, quantitative and qualitative empirical research methods, cultural studies or social science.

b) For communication studies: at least 30 ECTS credits from communication studies, of which at least 15 ECTS credits must stem from statistics, quantitative methods, empirical social research and/or media research with a strong quantitative methods of empirical social research component and at least 15 ECTS credits from theories and models of communication studies, German media studies and media ethics, communication research, communication and media policy, public communication, computer-mediated communication, audience reception research or media influence research.

c) For media studies: at least 30 ECTS credits in media studies, of which at least 15 ECTS credits must stem from the subject areas of (media) semiotics, (media) linguistics, media history or media analysis (of audio-visual formats).

d) For media and computer science/media informatics: at least 30 ECTS credits in (media) computer science or internet computing, of which up to 15 ECTS credits must stem from the subject areas of statistics, computer-mediated communication, human-computer interaction (HCI), information technology or empirical research.

Courses from module groups B (core modules), C (expansion modules) and D (practical modules) can only be chosen if the relevant pre-requisites under items a) to d) above are met.

German language requirements

You will need German language skills at level C1 CEFR or higher to study this degree programme, as that is the main language of instruction for this programme. Therefore, you will have to provide a recognised German language certificate such as DSH-2 or TestDaF 4 in all four categories, unless German was the language of instruction for your secondary school education (e.g. Abitur at a German international school) or prior tertiary education.

The University of Passau has set up a German language teaching unit, German Courses Passau, which offers a selection of preparatory language programmes tailored to the needs of international students. These range from summer courses to a full academic year and cater to learners of all levels.