Veranstaltungsdetails

Veranstaltungsdetails

Electronic Markets
SWS:
2
Dozierende:
Schnurr, Daniel, Dr.
Veranstaltungstyp:
Vorlesung
Beschreibung:
The establishment of the Internet as an information and communication platform has led to a flourishing Internet trade. However, electronic marketplaces and platforms exhibit some features which make them different from traditional marketplaces. In electronic markets trade is by and large independent of time and space and can therefore encompass a much larger customer group. In particular network effects play a major role, and influence competition in electronic markets. Moreover, the design of electronic markets exhibits more degrees of freedom than traditional marketplaces, which can be used for strategic differentiation.

The lecture lays a methodological foundation in two-sided markets and platform economics, experimental economics and various (auction) market models and pays particular attention to strategic aspects of market design. This includes particularly the following topics:
- Strategies in electronic markets with network effects
- Strategies in two-sided electronic markets
- Strategic design of Internet auctions (single unit auctions, adword auctions), also under consideration of bidders’ psychology.
Ort:
(HK 12) SR 001
Zeiten:
Mi. 10:00 - 12:00 (wöchentlich)
Erster Termin:Mi , 18.10.2017 10:00 - 12:00, Ort: (HK 12) SR 001
Semester:
WS 17/18
Veranstaltungsnummer:
39602
Voraussetzungen:
Gem. § 3 der Prüfungs- und Studienordnung für den Masterstudiengang Wirtschaftsinformatik (Business Computing). Basic knowledge in economics and game theory is highly recommended. Ideally, but not necessarily, basic knowledge of the Internet economy.
Lernorganisation:
- Interactive lecture - Tutorial
Leistungsnachweis:
Final exam 60 minutes - 100 %
Anrechenbar fr:
Philosophische Fakultät > Master > Geographie: Kultur, Umwelt und Tourismus > Version 1 > Masternote > Modulgruppe A: Kernmodule > Management und Marketing > 266200 | Electronic Markets
Studienangebote in anderen Sprachen > Studienangebot in englischer Sprache
Philosophische Fakultät > Master > Geographie: Kultur, Umwelt und Tourismus > Version WS 2015 > Masternote > Modulgruppe A: Kernmodule > Management und Marketing > 266200 | Electronic Markets
Wirtschaftswissenschaftliche Fakultät > Master International Economics and Business > Version 1 > Masternote > Governance, Institutions and Anticorruption > 266200 | Electronic Markets
Wirtschaftswissenschaftliche Fakultät > Master Business Administration > Version 1 > Masternote > International Management and Marketing > Grundlagen > 266200 | Electronic Markets
Wirtschaftswissenschaftliche Fakultät > Master Business Administration > Version 1 > Masternote > Wirtschaftsinformatik / Information Systems > Grundlagen > 266200 | Electronic Markets
Wirtschaftswissenschaftliche Fakultät > Master Wirtschaftsinformatik > Version 1 > Masternote > Wirtschaftsinformatik/ Informations Systems > 266200 | Electronic Markets
Wirtschaftswissenschaftliche Fakultät > Master Business Administration > Version 1 > Masternote > International Management and Marketing > Vertiefung > 266200 | Electronic Markets
Wirtschaftswissenschaftliche Fakultät > Master Business Administration > Version 1 > Masternote > Wirtschaftsinformatik / Information Systems > Vertiefung > 266200 | Electronic Markets
Sonstiges:
- All teaching material in English language
- Teaching language if desired and requested also in English
ECTS-Punkte:
5
Literatur:
Parker, G., van Alstyne M., Choudary S. (2016). Platform Revolution. W. W. Norton & Company, Inc.

Krishna, V. (2010). Auction Theory (2nd ed). Elsevier

Belleflamme, P & M. Peitz (2010). Industrial Organization: Markets and Strategies. Cambridge University Press.
Weitere Informationen zu dieser Veranstaltung:
Heimatinstitut: Lehrstuhl für Wirtschaftsinformatik mit Schwerpunkt Internet- und Telekommunikationswirtschaft
Angemeldete Teilnehmer: 70
Anzahl der Postings im Forum: 2
Anzahl der Dokumente im Downloadbereich: 6