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UID:11641-8511@www.uni-passau.de
CLASS: PUBLIC
SUMMARY:Berufe im Profil international: Product Owner Data Driven Marketing (65016)
DESCRIPTION:Speaker’s name: Akshay Tagadur Nagendra\n\n\n\nCompany: ING A
 G\n\n\n\nPosition: Product Owner Marketing Analytics & Orchestration\n\n\n
 \nDegree programme: Masters Computer Science\n\n\n\nDescribe yourself and 
 your career:\n\n- Professionally, a data enthusiast at heart dedicated to 
 mastering all aspects of data and leveraging deep analytics to power high-
 impact, data-driven decisions and strategic initiatives\n\n- Personally, s
 omeone who thrives on a perfect balance of peaceful downtime and active ex
 ploration\n\n\n\nWhat defines my job:\n\nMandatory requirements are: Innov
 ative thinking, staying curious, strong stakeholder management skills with
  a proven execution mindset\n\n\n\nNecessary soft skills: Tech & architect
 ure knowledge, domain knowledge, analytical mindset, Project Management sk
 ills and staying curious\n\n\n\nWhat I like most: Interaction with the col
 leagues and working together towards one goal\n\n\n\nMost exciting challen
 ge so far: Leading the implementation of marketing analytics & orchestrati
 on foundation from scratch and leveraging on it to go-live with our Busine
 ss Banking Member Get Member Program witihin ING Germany\n\n\n\nDon‘t ge
 t discouraged by: Politics\n\n\n\nMy job is especially suitable for people
  studying: Computer Science, Data Analytics, AI, Marketing\n\n\n\nDescribe
  your current job briefly:\n\n- Leading a squad (Product Owner) consisting
  of Tracking, Analytics, Marketing Orchestration and Reporting experts\n\n
 - Leading implementation of an analytics foundation to unlock the full pot
 ential of data-driven marketing and E2E customer journey analytics in the 
 domain of Business Banking\n\n- Conceptualisation, design and implementati
 on of data driven marketing campaigns / projects such as Member Get Member
 , Fresh Money, Cash Incentivization\n\n- Driving client / product performa
 nce through data and insights – e.g. forecasting potential impact from c
 ampaigns before going live and measuring the after campaign results agains
 t it \n\n- Setting up cross teams and domain data collaboration\n\n\n\n\n\
 nFurther information: To participate in the webinar, registration in Stud.
 IP is required. The access link will be announced in the course shortly be
 fore the event.\n\n\n\nIn cooperation with the FIM International Coordinat
 or.
DTSTAMP:20261007T094034Z
DTSTART:20270120T170000Z
DTEND:20270120T190000Z
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