B.A. International Cultural and Business Studies

B.A. International Cultural and Business Studies

Student in a lecture theatre
Quick facts
ProgrammeInternational Cultural and Business Studies
Degree awardedBachelor of Arts (B.A.)
Duration and credits6 semesters; 180 ECTS credits
Starts inOctober (winter semester)
Language of instructionGerman; includes individual modules
taught in two foreign languages

About the programme

Are you keen to give your studies an international orientation and do business, languages and culture fascinate you? This degree programme is both interdisciplinary and international, giving you the chance to acquaint yourself with business and economics, combined with two foreign languages and a cultural studies focus in a cultural region related to one of your chosen languages. The University of Passau also offers the related M.A. International Cultural and Business Studies. Both programmes of study have been accredited and bear the Seal of Quality of the Foundation for the Accreditation of Study Programmes in Germany.


  • A combination of business, economics, cultural studies and languages that is unique in Germany
  • Cultural studies in one of seven cultural regions:

    • America and the British Isles
    • The French-speaking world
    • The Ibero-Romance cultural region
    • The Italian cultural region
    • East and Central Europe
    • Southeast Asia
    • Only for international students: the German-speaking world

  • Integrated study or internship abroad and a field trip or study project in the chosen cultural region
  • Practical orientation because of the compulsory internship and workshops
  • The possibility to earn a German-Argentinian double degree

Career prospects

With a degree in International Cultural and Business Studies, you enjoy a wide range of employment opportunities in trade and industry, tourism, banks, insurance companies, cultural organisations, public administration and the media industry.
Depending on your individual profile and chosen study focus, you may work in sales, customer relationship management, purchasing, marketing, human resources, public relations, organisation or in the education sector.
The B.A. International Cultural and Business Studios also gives you access to master's-level study – which in turn qualifies you for executive-level positions or further studies at the doctoral level.

Programme syllabus

The programme consists of five module groups:

A) Intercultural core module
B) Regional cultural studies
C) Business and economics
D) Subject-specific foreign language training
E) Profile module

A) The intercultural core module imparts the principles of intercultural communication and an understanding of the global cultural and business interrelationships.

B) You choose from one of the seven cultural regions offered and complete modules in cultural studies, history and/or geography, as well as choosing from linguistics or literary studies and political science, sociology, art history or philosophy. You will usually write your dissertation on a topic from module group B.

C) In the business and economics module group you acquire the methodological basics by studying modules such as mathematics, business administration, statistics and business accounting. Using this as a basis, you will then develop key competences in business administration and economics. Moreover, you will choose examination modules from management or economics.

D) You will choose two of the following foreign languages: Chinese, Czech, English (business English only), French, German for speakers of other languages (level 5 only), Indonesian, Italian, Polish, Portuguese, Russian, Spanish, Thai or Vietnamese. The English language option requires advanced existing English language skills, however no prior knowledge is required for the other languages. Any existing language skills are determined using placement tests and taken into account when you are assigned to the relevant course. The subject-specific language programmes allow you to choose between a business/economics focus or a cultural studies focus.

E) The profile module allows you to set an individual focus according to your interests. There are three ways to arrange your stay abroad:

  1. an internship abroad of at least three months in length,
  2. an internship abroad (two months or more) plus an eight-day excursion or study project in your chosen cultural region,
  3. study abroad for at least one semester at a foreign university plus complete an internship abroad or in Germany (one month minimum) plus an eight-day excursion or study project in your chosen cultural region.

Details about the excursion/study project (German)

Module catalogue (German)

Study and examination regulations (German)

Academic entry requirements

To apply for this degree programme you need a recognised university entrance qualification, e.g. the German Abitur or an equivalent qualification.

German language requirements

You will need German language skills at level B2 CEFR or higher to study this degree programme, as that is the main language of instruction for this programme. Therefore, you will have to provide a recognised German language certificate such as DSH-1 or TestDaF 3×4 with your application, unless German was the language of instruction for your secondary school education (e.g. Abitur at a German international school).

The University of Passau has set up a German language teaching unit, German Courses Passau, which offers a selection of preparatory language programmes tailored to the needs of international students. These range from summer courses to a full academic year and cater to learners of all levels.