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Passau marketing chairs successful in research ranking

Another success for researchers at the School of Business, Economics and Information Systems at the University of Passau: the two chairs of "Marketing and Innovation" and "Marketing and Services" have achieved an impressive result in the research rankings of the "MKTBig15" website, which is operated by Wichita State University. It compares publications from universities worldwide in leading marketing journals over the last five years.

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Professor Jan H. Schumann. Copyright: University of Passau

Professor Jan H. Schumann. Copyright: University of Passau

Professor Dirk Totzek. Copyright: University of Passau

Professor Dirk Totzek. Copyright: University of Passau

The two University of Passau chairs were able to secure first place in Bavaria and a very good 61st place in the European comparison – ahead of the other Bavarian universities as well as other renowned European universities such as the University of Vienna or the University of Cambridge. Across Europe, 308 institutions were analysed. "This result makes us very proud and is not least a testament to the excellent work of our young scholars. While other universities sometimes have a whole series of marketing professors, Professor Totzek and I have achieved this success together with our early career researchers, who deserve great respect", commented Professor Jan H. Schumann on the result.

The ranking is an important indicator of academic excellence and the lasting influence of the researchers working at the University of Passau and also reflects the international standing of the University.

Professor Jan Hendrik Schumann holds the Chair of Marketing and Innovation. Adopting highly innovative research approaches in online marketing, customer relationship management and service pricing, his work on marketing research has been published in international journals and won several awards.

Professor Dirk Totzek brings extensive expertise in price management, service management and business-to-business marketing. As holder of the Chair of Marketing and Services, he has made a decisive contribution over the years to the University's national and international standing in teaching and empirical research.

Both professors' pioneering projects and publications have not only strengthened the academic reputation of the faculty, but have also paved the way for future collaborations and interdisciplinary initiatives – of particular note is the marketing double master's degree programme offered in cooperation with the University of Metz (France). This joint programme gives students the opportunity to gain intercultural skills and excellent professional qualifications at the same time.

True to its new motto "You.Science.Future", the School of Business, Economics and Information Systems aims to inspire researchers and students alike with innovative projects, research topics at the forefront of science, and internationally oriented study programmes to prepare them for the challenges of a globalised economy.

You can find the full ranking at www.MKTBig15.com.

For more information on current research projects and the double master's programme with Metz, please visit our website at www.wiwi.uni-passau.de.

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Nicola Jacobi or Katrina Jordan
Phone: +49 851 509 ext. 1434 or 1439
communication@uni-passau.de

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