Speaker’s name: Akshay Tagadur Nagendra
Company: ING AG
Position: Product Owner Marketing Analytics & Orchestration
Degree programme: Masters Computer Science
Describe yourself and your career:
- Professionally, a data enthusiast at heart dedicated to mastering all aspects of data and leveraging deep analytics to power high-impact, data-driven decisions and strategic initiatives
- Personally, someone who thrives on a perfect balance of peaceful downtime and active exploration
What defines my job:
Mandatory requirements are: Innovative thinking, staying curious, strong stakeholder management skills with a proven execution mindset
Necessary soft skills: Tech & architecture knowledge, domain knowledge, analytical mindset, Project Management skills and staying curious
What I like most: Interaction with the colleagues and working together towards one goal
Most exciting challenge so far: Leading the implementation of marketing analytics & orchestration foundation from scratch and leveraging on it to go-live with our Business Banking Member Get Member Program witihin ING Germany
Don‘t get discouraged by: Politics
My job is especially suitable for people studying: Computer Science, Data Analytics, AI, Marketing
Describe your current job briefly:
- Leading a squad (Product Owner) consisting of Tracking, Analytics, Marketing Orchestration and Reporting experts
- Leading implementation of an analytics foundation to unlock the full potential of data-driven marketing and E2E customer journey analytics in the domain of Business Banking
- Conceptualisation, design and implementation of data driven marketing campaigns / projects such as Member Get Member, Fresh Money, Cash Incentivization
- Driving client / product performance through data and insights – e.g. forecasting potential impact from campaigns before going live and measuring the after campaign results against it
- Setting up cross teams and domain data collaboration
Further information: To participate in the webinar, registration in Stud.IP is required. The access link will be announced in the course shortly before the event.
In cooperation with the FIM International Coordinator.
| Open to | not open to the public |
|---|---|
| Prior registration | requested |
| Organised by | Future: Careers and Competencies (ZKK), FIM International Coordinator |
| Contact organizer of event | zkk@uni-passau.de |
