| Degree awarded | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters; 180 ECTS credits |
| Starts in | October (winter semester) |
| Language of instruction | German |
If you wish to pursue a career in the fields of journalism and public relations in times of continuous transition in the mass media, practical and up-to-date training in all media formats is a necessity.
As you study this degree programme, you will acquire competencies in journalism and public relations for interconnected multimedia production and cross-media distribution of diverse media formats (text, audio, video, photo, etc.) on both traditional and modern platforms (print, TV, radio, online, mobile). You will develop sound knowledge of the functions, processes and mechanisms of journalism and strategic communication as well as their normative legal and ethical boundaries.
Building on the degree programme, the University offers a master's degree programme – M.A. Communication in Digital Societies.
For details, please consult the Academic Advice Service's infosheet [German content].
The study of Journalism and Strategic Communication will prepare you for a journalistic career in traditional and digital media (TV, radio, print media, online and mobile media) as well as a career in public relations for agencies, companies, associations, public institutions, non-governmental and non-profit organisations.
Not only you become qualified for editorial work, but you will also acquire the skills needed for various new occupations in the field of communication, such as social media manager, community manager, technical editor, data journalist and user experience profiler. Having graduated from this programme, you will have the necessary theoretical and practical knowledge for work in media research, market and public opinion research as well as media or political consultancy and in media management.
The main subject of Communication Studies introduces you to the following areas:
Theory and practice are closely interlinked: you will apply your acquired knowledge in research and practical projects. Acknowledged experts from journalism and strategic communication will additionally enrich the taught modules by offering insights into professional media praxis.
You will choose one of the following compulsory electives, which provide comprehensive education in key media sectors:
Alternatively, you can choose two of the following module groups: Development studies, psychology of human-machine interaction, digital humanities, art history and bildwissenschaft, or Catholic theology. These offer you extensive cross-sectional expertise.
For further details, please consult the Academic Advice Service's infosheet [German content] and the module catalogue [German content].
This degree programme starts in the October (winter semester) each year.
Prospective students with a higher education entrance qualification from Germany or the EEA region (e.g. German Abitur or the Austrian Matura) can enrol directly for this degree programme during the enrolment period.
If you are interested in journalism and communication, these degree programmes might also be worth checking out:
The Academic Advice Service is the first port of call for all enquiries related to studying at the University!
Drop us a line: advice@uni-passau.de
