| Degree awarded | Bachelor of Arts (B.A.) |
|---|---|
| Duration and credits | 6 semesters; 180 ECTS credits |
| Starts in | October (winter semester) |
| Language of instruction | German |
We live in a time of continuous, rapid change in technologies and media, which bring great opportunities but also challenges for all areas of society. Consequently, a solid grounding in media production and use, as well as a general understanding of media-mediated communication processes, are indispensable in any occupational field today.
The B.A. Media and Communication programme gives you access to both through its large offering of interdisciplinary courses drawing from various disciplines in the humanities, social sciences and cultural studies. This degree programme deals with fundamental theories, methods and working methods for a critical examination of media-mediated communication, including social media formats such as Twitter, Facebook and TikTok but also television formats, images and newspaper texts. Those graduating from this degree programme will have acquired sound knowledge of the production, use and perception of different media formats, of the current media system, its development and of how people communicate with and about media.
In this sense, this bachelor's degree programme is both application- and research-oriented, as it takes on board core societal developments and addresses their associated tasks, problems and approaches for solutions. An extensive internship also enables you to gain in-depth insights into professional practice outside of the higher education context, to test yourself on the job and to make contacts in your intended occupational field.
Thanks to the versatility of its content and the individual elective options, the degree programme qualifies students to work in online media in the same way as in the classic print media, in radio or television. This opens the door to a wide range of media and communication occupations for graduates:
Content production for online media, film and TV business, public relations, marketing and advertising, adult education or research and teaching. Potential employers include media houses and publishing houses, TV stations, advertising agencies, PR agencies, political organisations, NGOs, associations and foundations, marketing departments of companies, private or public education providers and research institutes or higher education institutions.
Due to the broad and practical orientation of the degree programme, graduates currently have very good prospects on the labour market. Subsequent master's studies at the University of Passau or at another university in Germany or abroad can further improve career and income prospects.
Self-employment as an alternative to salaried employment is also an option for graduates. The Future: Careers and Competencies Section of the University offers transferable skills courses for this purpose, in which knowledge about starting a business is imparted in addition to additional practical qualifications.
The study programme begins with ten introductory courses on the subjects involved. You will then choose one of three profiling modules:
You will gain access to other subjects involved in media and communication research by taking three consolidation modules from the fields of digital humanities, information technology, psychology, education, sociology, media semiotics, visual culture, cultural studies and economics/business/entrepreneurship. All modules can be freely combined with each other.
A three-month internship in Germany or abroad will give you practical experience in occupations in the media and communication field. You will complete your studies by writing a dissertation.
For details, please consult the Academic Advice Service's infosheet [German content].
This degree programme starts in the October (winter semester) each year.
Prospective students with a higher education entrance qualification from Germany or the EEA region (e.g. German Abitur or the Austrian Matura) can enrol directly for this degree programme during the enrolment period.
If you are interested in media and communication, these degree programmes might also be worth checking out:
The Academic Advice Service is the first port of call for all enquiries related to studying at the University!
Drop us a line: advice@uni-passau.de
