| Degree awarded | Bachelor of Arts (B.A.) |
|---|---|
| Duration and credits | 6 semesters; 180 ECTS credits |
| Starts in | October (winter semester) |
| Language of instruction | German |
Today, a solid grounding in media production and use, as well as a general understanding of media-mediated communication processes, is indispensable in any occupational field. The B.A. Media and Communication programme gives you access to both through its large offering of interdisciplinary courses drawing from various disciplines in the humanities, social sciences and cultural studies. You will learn to critically examine media-mediated communication, including social media formats such as Instagram, X and TikTok as well as television formats, images and newspaper texts. You will also acquire sound knowledge of the production, use and perception of different media formats, of the media system, its development and how people communicate with and about media.
This versatile degree programme enables graduates to enter the online media as well as the traditional print, TV or radio sector. This opens up numerous potential careers, such as in content production for online media, film and television, public relations, marketing and advertising, and adult education, in teaching and research, or in a self-employed capacity. Potential employers include media and publishing houses, television stations, advertising agencies, PR agencies, political associations, NGOs, foundations, corporate marketing departments, education providers, research institutes and universities.
The degree programme comprises four module areas and a bachelor's dissertation.
The degree programme begins with ten introductory and methodological modules on the subjects involved.
You will choose one of three profile-building modules:
You will gain access to further subjects involved in media and communication research by taking three extension modules. All modules can be freely combined with each other.
A three-month internship in Germany or abroad will give you practical experience in occupations in the media and communication field.
For details, please consult the Academic Advice Service's infosheet [German content].
This degree programme starts in the October (winter semester) each year.
Prospective students with a higher education entrance qualification from Germany or the EEA region (e.g. German Abitur or the Austrian Matura) can enrol directly for this degree programme during the enrolment period.
If you are interested in media and communication, these degree programmes might also be worth checking out:
The Academic Advice Service is the first port of call for all enquiries related to studying at the University!
Drop us a line: advice@uni-passau.de
Join our English-language webinar on Thursday, 10 April 2025 at 11 a.m. CEST and learn more about the application process via uni-assist for international students. Register now!
