|Degree awarded||Master of Arts (M.A.)|
|Duration and credits||4 semesters; 120 ECTS credits|
|Starts in||April (summer semester)|
and October (winter semester)
|Languages of instruction||German; includes individual modules|
taught in two foreign languages
Are you keen to give your studies an international orientation and do business, languages and culture fascinate you?
This programme is both interdisciplinary and international, allowing you to combine business studies with two foreign languages and a cultural studies focus in a world region related to one of your chosen languages. You will learn to work across disciplines, develop strong organisational and communication strategies as well as important key skills such as project management, leadership and problem-solving skills. This is an accredited programme of study which has received the Seal of Quality of the Foundation for the Accreditation of Study Programmes in Germany.
For details, please consult the Academic Advice Service'sinfosheet (German).
- A combination of business, economics, cultural studies and languages that is unique in Germany
- Choose from six cultural regions: Anglophone America and the British Isles; the Francophone world; the Ibero-Romance cultural region; East and Central Europe; Southeast Asia; and the German-speaking world
- Learn a foreign language (business/economics or cultural studies track)
- Hands-on programme with project work in the chosen cultural region
- Double degrees options with various different foreign universities (France, Turkey)
Graduates enjoy a wide range of employment opportunities in trade and industry, tourism, banks, insurance companies, cultural organisations, public administration and the media industry. Depending on your individual profile and chosen study focus, you may work in sales, customer relationship management, purchasing, marketing, human resources, public relations, organisation or in the education sector. Upon completion of your studies you may enter the job market or pursue an academic career by following up with doctoral study.
The programme comprises four module areas:
Module area A: Theories and application
In this module area you will acquire in-depth knowledge of intercultural communication and comparative cultural studies, intercultural management and academic work. You will also work on a non-university project related to the programme.
Module area B: Cultural area studies
If you wish to choose a specific cultural area, you will consolidate your knowledge on that region in this module area. You will choose up to three of the following subjects: literary/cultural studies and linguistics, digital humanities, geography, history, intercultural communication, communication studies, art history and visual culture, media studies, methods of empirical social research, political science and sociology.
Module area C: Business and economics
In this group you will study business and/or economics courses. The business courses will introduce you to the theory and empirical research related to international, market-oriented steering, management and control of organisations, as well as marketing theory and empirics. The economics courses include international economics, development economics, economic policy and behavioural economics.
Module area D: Foreign languages; for TDU students: Research (see below)
In the Foreign Language focus module group, you will choose one or two of the following foreign languages: Chinese, Czech, English, French, German as a foreign language, Indonesian, Italian, Polish, Portuguese, Russian, Spanish or Thai. If you already have knowledge of a language you wish to choose, you will have to take a placement test. You will complete a subject-specific foreign language training programme, whereby you will choose between the business/economics and cultural studies track.
Special provision for TDU students: Students studying the double degree programme between the University of Passau and the Turkish-German University (Deutsch-Türkische Universität, TDU) in Istanbul will take the Research focus module group instead of the Foreign languages focus module group in module area D.
You will write your master's thesis in module area B. In principle, it is also possible to write your thesis in module area C, provided you can secure supervision for it from the Faculty of Business, Economics and Information Systems.
To apply, you need to have a good first (undergraduate) degree gained after a standard period of study of three years' full-time study with a cultural studies and business/economics focus, with an average mark of 2.5 or better according to the German marking system or the relevant foreign equivalent, or be ranked among the best 50% of your cohort.
You should also have:
- a minimum of 40 ECTS credits in business administration/economics
- a minimum of 40 ECTS credits in a subject included in module group B (see 'Programme syllabus' above)
You need German language skills at level B2 of the Common European Framework of Reference for languages (CEFR), attested by either DSH-1 or an equivalent certificate.
To study this degree programme, you will also need to be proficient in a modern foreign language, at level C1 CEFR or UNIcert® III.