|Degree awarded||Bachelor of Arts (B.A.)|
|Starts in||October (winter semester)|
|Language of instruction||German|
If you wish to pursue a career in the fields of journalism and public relations in times of continuous transition in the mass media, practical and up-to-date training in all media formats is a necessity.
As you study this degree programme, you will acquire competencies in journalism and public relations for interconnected multimedia production and cross-media distribution of diverse media formats (text, audio, video, photo etc.) on both traditional and modern platforms (print, TV, radio, online, mobile). You will develop sound knowledge of the functions, processes and mechanisms of journalism and strategic communication as well as their normative legal and ethical boundaries. In order to deepen your empirical and practical knowledge, you will have the opportunity to carry out applied research and hands-on projects.
- Integrated university training in the fields of journalism and strategic communication: studying Journalism and Strategic Communication will qualify you for two central occupational areas in the media industry.
- Closely interlinked theory and practice: you will acquire both theoretical and methodological knowledge, which you will apply in your research and project work Acknowledged experts from journalism and strategic communication will additionally enrich the taught modules by offering insights into current media practice.
- Cross-media work in Passau’s Centre for Media and Communication: The ZMK is one of the most modern media production centres at any German university and the home of the study programme. Use its cross-media newsroom, TV studio, multimedia laboratories, sound and radio studios to learn the ropes of the journalism and public relations industry.
- A clear programme structure: The division of the programme into primary and secondary subjects allows for targeted, gradual and successively structured learning processes as well as the development of interdisciplinary knowledge.
- Creative work in student clubs and societies:KONNEX PR (PR practice), PRO.FIL and spaetschicht.tv (TV and film), Campus Crew (university radio), CaTer and BLANK Magazin (print and online journalism), Fotoprojekt Lichtgestalten and many more.
The study of Journalism and Strategic Communication will prepare you for a journalistic career in traditional and digital media (TV, radio, print media, online and mobile media) as well as a career in public relations for agencies, companies, associations, public institutions, non-governmental and non-profit organisations.
Not only you become qualified for editorial work, but you will also acquire the skills needed for various new occupations in the field of communication, such as social media manager, community manager, technical editor, data journalist and user experience profiler. Having graduated from this programme, you will have the necessary theoretical and practical knowledge for work in media research, market and public opinion research as well as media or political consultancy and in media management.
Over the course of the programme, you will study Communication Studies as your primary subject, giving you a thorough grounding in:
- the media landscape
- economic and political conditions
- theoretical and practical principles of public communication
- methods of empirical communication and media research
- cross-media use in media production, and
- international communication.
In addition you will choose elective modules, which form a secondary subject. Compulsory electives in political science, economics, media informatics, geography and visual culture cover important specific fields. Furthermore, elective modules in Development Studies, Human-Computer Interaction/Psychology, Digital Humanities, Theology, Cultural Mediality Research and Media Linguistics provide you with broad cross-disciplinary competencies.
For further details, please consult the Academic Advice Service's information sheet (German) and the module catalogue.
You will need German language skills at level B2 CEFR or higher to study this degree programme, as that is the main language of instruction for this programme. Therefore, you will have to provide a recognised German language certificate such as DSH-1 or TestDaF 3×4 with your application, unless German was the language of instruction for your secondary school education (e.g. Abitur at a German international school).
The University of Passau has set up a German language teaching unit, German Courses Passau, which offers a selection of preparatory language programmes tailored to the needs of international students. These range from summer courses to a full academic year and cater to learners of all levels.